Which Promotional Mix Element Would Best Suit a Firm That

question 76

Multiple Choice

Which promotional mix element would best suit a firm that wants to reach a large consumer audience while keeping the cost per contact low and creating a symbolic image or appeal for a new brand?

• A)advertising
• B)personal selling
• C)sampling
• D)couponing
• E)door-to-door selling

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Definitions:

Migratory Behavior

The seasonal movement of animals from one region to another for breeding, feeding, or other reasons.

Evolutionary Explanation

An approach in psychology that seeks to understand the mental and psychological traits—such as memory, perception, or language—as adaptations, i.e., as the functional products of natural selection.

Mechanistic Explanation

An explanation of phenomena in terms of the system's physical or mechanical parts and how they interact.

Dendrites

The branched projections of a neuron that receive electrochemical stimulation from other neural cells.