Which of the Following Describes the Use of Sexual Appeals

question 87

Multiple Choice

Which of the following describes the use of sexual appeals in advertising?

• A)Sexual appeals are often criticized because they are not even relevant or appropriate for the product being advertised.
• B)Sexual appeals are often criticized because they often contain nudity or use sexually suggestive ads.
• C)Sexual appeals are often criticized because they are demeaning to women.
• D)Some advertisers feel TV networks have a double standard when it comes to sexually oriented advertising since they scrutinize commercials carefully but not their programs.
• E)All of the above describe the use of sexual appeals in advertising.

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Definitions:

Explanatory Variables

Independent variables in a statistical model that account for changes in the dependent variable.

Correlation

A numerical index showing how much two or more variables move in correlation with each other.

Regression Model

A statistical technique used to estimate the relationships among variables, often used to predict a dependent variable based on one or more independent variables.

Crime Rates

A measure of the incidence of crimes reported in a particular area, often expressed as a ratio per unit of population over a specific period of time.