One of the Major Tools of Straight-To-Consumer Marketing Is _____

question 105

Multiple Choice

One of the major tools of straight-to-consumer marketing is _____ advertising, where a product is promoted through an ad that encourages the consumer to purchase straight from the manufacturer.

• A)direct-response
• B)primary-demand
• C)business-to-business
• D)trade
• E)selective-demand

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Definitions:

Expertise

Specialized skill or knowledge in a particular area, acquired through training, study, or practice, leading to a high level of competence or performance.

Psychology Laboratory

A controlled environment where scientific research, experiments, and observations in psychology are conducted.

Wundt

A psychologist known as the father of experimental psychology, he established the first laboratory dedicated to psychological research in Leipzig, Germany.

Unconscious Processes

Mental activities below the level of conscious awareness that influence thoughts, feelings, and behaviors, a key concept in psychoanalytic theory.