The Development of the Advertising Message That the Marketer Wants

question 42

Multiple Choice

The development of the advertising message that the marketer wants to convey to its target audience is called the _____.

• A)creative strategy
• B)media strategy
• C)distribution strategy
• D)channel strategy
• E)user strategy

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Definitions:

Upward Social Comparison

The process of comparing oneself with others who are perceived to be better off or more successful, which can affect self-esteem and motivation.

Motivates

The actions or processes that stimulate someone to act towards achieving a goal or satisfying a need or desire.

Financial Situation

The current state of an individual's or organization's money management, including assets, liabilities, income, and expenses.

Instrumental Support

Assistance provided to someone in the form of tangible help or services, such as financial aid or providing resources.