Sales Promotion Programs Targeted at Marketing Intermediaries Such as Wholesalers

question 106

Multiple Choice

Sales promotion programs targeted at marketing intermediaries such as wholesalers, distributors, and retailers are part of:

• A)consumer-oriented sales promotion.
• B)trade-oriented sales promotion.
• C)user-oriented sales promotion.
• D)intrinsic sales-promotion.
• E)bait-and-switch sales promotion.

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Definitions:

Parietal

Relating to the wall of any cavity.

Projection Fibers

Nerve fibers that connect the cerebral cortex to other parts of the brain and to the spinal cord, facilitating communication between the brain and the rest of the body.

Cerebrum

The largest part of the brain, composed of the right and left hemispheres, responsible for complex brain functions such as thought and action.

Spinal Cord

A long, thin, tubular structure made up of nervous tissue, which extends from the brainstem down the back, housed within the spinal column.