The Meaning a Consumer Attributes to a Product or Brand

question 106

Multiple Choice

The meaning a consumer attributes to a product or brand and what he or she experiences in purchasing it is known as:

• A)functional utility.
• B)product quality.
• C)brand extension.
• D)product symbolism.
• E)product utility.

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Definitions:

Subtle Discrimination

Discriminatory practices or behaviors that are not overt or blatant, often difficult to identify and address.

Work-related Outcomes

Consequences or results that stem from one's engagement in work activities, including job satisfaction, productivity, and performance levels.

Predominantly Feminine

Characterized by qualities or values culturally associated with women, such as empathy, cooperation, and nurturing.

Characteristics

Distinct features or qualities that define an individual, object, or concept.