When Campbell's Introduced Its Condensed Soup in Great Britain It

question 28

Multiple Choice

When Campbell's introduced its condensed soup in Great Britain it made no changes to the product as we know it in the U.S.The British,however,thought the soup was expensive and in very small cans-they were unaware of the need to add water.When this campaign was developed,Campbell's undoubtedly did not use:

• A)a centralized approach to its advertising.
• B)local agency for each national market.
• C)a public relations agency.
• D)creative boutiques.
• E)a hierarchical approach to its advertising.

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Definitions:

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.

Pulsing Advertising Schedule

A strategy that involves intermittent bursts of advertising, combined with periods of either no advertising or reduced efforts.

Screen Out Messages

The process of filtering and ignoring irrelevant or unnecessary information, especially in the context of media consumption or advertising.