The First Step in the IMC Planning Process Is

question 61

Multiple Choice

The first step in the IMC planning process is:

• A)the analysis of the communication process.
• B)the determination of a budget.
• C)the review of the marketing plan.
• D)the development of an advertising message.
• E)the distribution of sales promotion materials.

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Definitions:

Russian Rubles

The currency used in Russia, symbolized as RUB.

Euros

The official currency of 19 out of the 27 member states of the European Union, also used as a major global currency for international trade and investment.

Purchasing Power Parity

An economic theory that states that the exchange rate between two currencies is equal to the ratio of the currencies' respective purchasing powers.

Television

An electronic device used for receiving television broadcasts and displaying visual content.