Advertisers Point to the Fact That Products Supported by Multimillion-Dollar

question 67

Multiple Choice

Advertisers point to the fact that products supported by multimillion-dollar advertising campaigns often fail in the marketplace as evidence that:

• A)consumers have the freedom to make choices
• B)advertisers cannot manipulate people to buy what they do not want or need
• C)it is extremely difficult to make consumers purchase something they do not see having a personal benefit.
• D)consumers ignore ads
• E)all of the above

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Definitions:

Macro Variables

Broad variables that describe the overall context of an economy, such as GDP, unemployment rates, inflation, and interest rates.

Micro Variables

Small-scale factors that can affect a business or research outcome; often specific to a particular area or sector.

Demographic Variables

Characteristics of populations used in market research, such as age, gender, income, and education, to segment markets.

Global

Pertaining to or involving the entire world; often used in the context of businesses that operate internationally.