It Has Been Argued That Marketing and Advertising Should Embrace

question 45

Multiple Choice

It has been argued that marketing and advertising should embrace multicultural marketing and diversity because these firms:

• A)have abundant resources and can afford to target infinite numbers of niche markets
• B)the lack of diversity among their employees and ad agencies and therefore should compensate by expanding ethnocentrism
• C)operate on the cutting edge of social evolution
• D)government regulations require them to do so
• E)will gain greater respect among industry members by doing so

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Definitions:

Directors

Individuals elected by shareholders to oversee and make high-level decisions for a corporation, forming its board of directors.

Stockholders' Equity

The residual interest in the assets of a corporation that remains after deducting its liabilities, representing the ownership interest of shareholders.

Investments Contributed

The act of providing capital in the form of investment assets to a company or project without immediate expectation of returns.

Net Income

The total profit of a company after all revenues and gains are accounted for and all expenses and losses are deducted.