A Sales Force Is a Major Part of an Organization's

question 18

Multiple Choice

A sales force is a major part of an organization's integrated marketing communications mix when:

• A)the channel system is long and indirect to end-user
• B)product trial by customers is unnecessary
• C)the information needed by customer can be provided by advertising and sales promotion
• D)product and service training are needed by channel intermediaries
• E)the final price is not negotiable

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Definitions:

Executive Summary

An executive summary is a brief section at the beginning of a document, such as a business plan or report, that summarizes the main points and is intended to give readers a quick overview of its content.

Industry Analysis

The evaluation of the status, trends, and future outlook of a specific industry, including the analysis of competition, market demand, and other factors affecting the industry.

Small Business Development Centers

Organizations that provide support and resources to small businesses and entrepreneurs, including consulting and training services.

Company Information

Refers to data and facts about a business, including its history, policies, objectives, and financial performance.