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A good example of a relatively homogeneous product,which through advertising has achieved perceived brand differentiation is:
Compliance
The act of conforming to a request, rule, or specification.
Resistance
Opposition to change or the refusal to accept new ideas.
Adherence
The extent to which individuals stick to prescribed guidelines, rules, or treatment plans.
Commitment
The state or quality of being dedicated to a cause, activity, or the fulfillment of an obligation or promise.
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