Under Which of the Following FTC Programs Might a Firm

question 35

Multiple Choice

Under which of the following FTC programs might a firm be required to have product information verifying the veracity of its advertising claims before making any advertising claims about the product?

• A)corrective advertising
• B)implied uniqueness
• C)the Lanham Act
• D)affirmative disclosure
• E)advertising substantiation

---

Definitions:

Standard Form

A recognized format for presenting information or arguments in a structured and consistent manner.

Pure Hypothetical

A scenario or statement based solely on conjecture without any factual basis or actual case reference.

Disjunctive

Pertaining to a logical relation involving a choice between two or more alternatives, often expressed as an "or" statement in logic.

Ingredient

A component or element that is part of a larger mixture, recipe, or formula.