Ultra-Long Deodorant's Tagline Is "Timely Strength for the Match of Life

question 48

Multiple Choice

Ultra-Long deodorant's tagline is "Timely strength for the match of life." Ads for the product feature a baseball star saying, "You need extra muscle when your day goes into extra time." These ads appear regularly on television and in print media.At the same time, Ultra-Long runs a sweepstakes contest for its customers.To enter the contest, customers have to fill out a $1-off coupon.Through the use of IMC, Ultra-Long is hoping to primarily create _____ for its new product, which is the combination of many factors, including the name, logo, symbols, design, packaging, and performance of the product.

• A)brand evangelism
• B)brand dilution
• C)brand language
• D)brand identity
• E)brand repositioning

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Definitions:

Conflict-Escalation Process

The progression of a dispute or conflict, increasing in intensity and potentially leading to more serious disputes or confrontations.

Social Values Orientation

An individual's preference regarding the allocation of resources between themselves and others, indicating their inclination towards cooperation, altruism, or selfishness.

Values Orientations

Cultural or psychological frameworks that guide individual or group behaviors and perceptions regarding what is important in life.

Conflict Episodes

Specific instances of conflict within interpersonal relationships or among groups, characterized by disagreement and discord.