The FTC Program That Requires an Advertiser Who Is Found

question 39

Multiple Choice

The FTC program that requires an advertiser who is found guilty of false or misleading advertising claims to run ads to rectify the situation is known as:

• A)the fairness doctrine
• B)ad substantiation
• C)an affirmative disclosure
• D)corrective advertising
• E)puffery

---

Definitions:

Matching

An accounting principle that involves recognizing expenses in the same period as the revenues they helped generate, to accurately reflect profits.

Code Letter

A system that uses letters or numbers for the classification or identification of items in a list or database.

Unearned Ticket Revenue

Income received from tickets sold for events that have not yet occurred, recognized as a liability until the event takes place.

Season Tickets

Long-term passes purchased in advance for multiple access to a venue, event series, or mode of transportation.