Criteria Used in the Evaluation of the Contribution of Personal

question 49

Multiple Choice

Criteria used in the evaluation of the contribution of personal selling to the overall promotional program include:

• A)providing marketing intelligence
• B)follow-up activities
• C)programs implemented
• D)attainment of communications objectives
• E)all of the above

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Definitions:

Social Capital Dimension

Aspects of social networks and relationships that facilitate cooperation, trust, and mutual benefit among individuals or groups.

Contacts

Individuals or entities that one knows, especially regarded as a source of information or in a professional context to gain advantages.

Social Capital

A term representing the networks, relationships, and norms that facilitate collective action within or among groups.

Social Ties

The connections and relationships between individuals or groups that can provide support, information, or access to resources.