If a Firm Advertises a Product That Is Not in the Category

question 107

Multiple Choice

If a firm advertises a product that is not in the category covered by the FTC ad substantiation program,the advertiser:

• A)does not have to be concerned with substantiation of ad claims
• B)cannot be required to engage in corrective advertising
• C)may be vulnerable to a claim of false advertising from competitors under the Robinson Patman Act
• D)may be vulnerable to a challenge of their claim from competitors under the Lanham Act
• E)may have to engage in corrective advertising under the Lanham Act

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Definitions:

Tetanus

A bacterial infection characterized by muscle spasms, commonly caused by Clostridium tetani bacteria.

Sweating

The process of excreting fluid from the body's sweat glands, which is a crucial mechanism for temperature regulation and removal of toxins.

Intercalated Discs

Specialized connections between cardiac muscle cells that facilitate the coordinated contraction of the heart.

Cardiac Muscle

Specialized, striated muscle tissue found only in the heart, responsible for contracting and pumping blood throughout the body.