Under the FTC Program of _____,Novartis Corporation Was Required to Run

question 119

Multiple Choice

Under the FTC program of _____,Novartis Corporation was required to run advertising informing consumers that it could not substantiate its claim that Doan's pills were superior to other over-the-counter analgesics in treating back pain.The FTC wanted to make sure consumers were not under any false impression that Doan's was a superior medication.

• A)ad substantiation
• B)implied uniqueness
• C)puffery legitimization
• D)advertising deregulation
• E)corrective advertising

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