Sales Promotions Targeted at the Ultimate Users of a Product

question 14

Multiple Choice

Sales promotions targeted at the ultimate users of a product, such as sampling, coupons, contests, or sweepstakes are part of:

• A)consumer-oriented sales promotion.
• B)trade-oriented sales promotion.
• C)buzz promotion.
• D)bait-and-switch sales promotion.
• E)channel-initiated sales promotion.

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Definitions:

1877

marks the year of the end of Reconstruction in the United States, characterized by the withdrawal of federal troops from the South, and the compromise that settled the disputed 1876 presidential election.

Oliver Otis Howard

was a Union Army general during the American Civil War, known for his efforts in the Freedmen's Bureau to help freed slaves, and as one of the founders of Howard University in Washington, D.C.

Carpetbaggers

A term used in the context of the Reconstruction era in the United States to describe Northerners who moved to the South after the Civil War, often criticized for exploiting the region.

Bloody Shirt

A term referring to the practice of political leaders invoking the blood of martyrs or heroes to inspire support or justify their actions, often used to rally votes or support.