One of the Newest Uses for Eye Tracking Is to Determine

question 56

Multiple Choice

One of the newest uses for eye tracking is to determine:

• A)the effectiveness of online advertising.
• B)how long an individual has to read an interstate billboard message.
• C)why certain coupons have higher redemption rates than others.
• D)the connotations of the colors used in print ads.
• E)whether an individual is aware of exposure to split-run ads.

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Definitions:

Fraudulent Means

Actions or practices intended to deceive or trick others, usually for personal gain or to fulfill some other illicit objective.

Phone Use

The usage of a mobile or landline telephone for purposes such as communication, internet browsing, or application use.

Burden Of Proof

The obligation in a legal dispute to prove one's allegations or claims; it determines who must prove the point at issue.

Reasonable Doubt

A standard in criminal law that requires the prosecution to prove the defendant's guilt to such an extent that a reasonable person would have no doubt regarding the defendant's guilt.