Which of the Following Statements About Media Strategy and Selection

question 42

Multiple Choice

Which of the following statements about media strategy and selection for international markets is true?

• A)The dominant advertising medium on a worldwide basis is print.
• B)Television is not a dominant advertising medium in most developed countries.
• C)Radio,billboards,and direct mail are of little value as advertising media in most foreign countries.
• D)Media selection is typically globalized for a centrally planned advertising campaign.
• E)All of the above statements about media strategy and selection for international markets are true.

---

Definitions:

Time Preference

The economic theory that individuals prefer to receive goods or services sooner rather than later, all else being equal.

Federal Reserve

The central bank of the United States, responsible for monetary policy, regulation of financial institutions, and ensuring financial system stability.

Dividend Yield

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price.

Annual Dividend

The total amount of dividend payments declared by a company in one year, distributed to shareholders from its earnings.