Which of the Following Statements Describes How Brand Equity Is

question 88

Multiple Choice

Which of the following statements describes how brand equity is affected by the increased role of sales promotion?

• A)Critics argue sales promotions generally result in higher brand equity.
• B)Sales promotions do not contribute to the erosion of brand equity.
• C)Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising,and this is leading to declines in brand equity.
• D)There is strong agreement that any type of sales promotion activity detracts from brand equity.
• E)All of the above statements describe how brand equity is affected by the increased role of sales promotion.

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Definitions:

Stealing

The act of taking something that doesn't belong to you without permission or legal right and with no intention to return it.

Primary Sex Characteristics

The physical attributes directly involved in reproduction, such as the ovaries in females and the testes in males.

Hormonally Driven

Behaviors or physiological processes that are significantly influenced or regulated by hormones.

Rounded Jaw

A facial structure feature characterized by a smooth and less angular jawline.