Which of the Following Statements About the Use of Sales

question 44

Multiple Choice

Which of the following statements about the use of sales promotion tools in international markets is true?

• A)International marketers typically find couponing to be the best way to reach their target markets.
• B)Some countries limit the value of premium offers to a certain percentage of the retail price of the product.
• C)Laws governing sales promotion are more restrictive in the U.S.than in most foreign countries.
• D)Variations in rules and regulations among countries are minor and rarely require that marketers develop separate consumer sales promotions programs for individual countries.
• E)Sweepstakes are encouraged by national governments in virtually every country in Europe.

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Definitions:

Hypotheses

Proposed explanations for a phenomenon, made as a starting point for further investigation.

Observations

The act of noting and recording something with instruments or the senses as a part of scientific research or empirical study.

Paradigm Shift

A fundamental change in the basic concepts and experimental practices of a scientific discipline.

Falsifiable Hypothesis

A hypothesis that can be demonstrated to be false by an experiment or observation, a critical aspect of the scientific method.