Which of the Following Is the Best Example of Advertising

question 21

Multiple Choice

Which of the following is the best example of advertising puffery?

• A)Lennox's claim that it manufactures the quietest home comfort system you can buy
• B)Harrah's claim that it has group size exhilaration
• C)the claim that Starbucks coffee has exceptional taste
• D)the claim that Sonicare,the sonic toothbrush,can give users whiter teeth in 28 days
• E)All of the above claims are using puffery.

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Definitions:

References

Sources of information or individuals who can confirm or provide insights into the abilities, character, or qualifications of a person.

Burden

A duty or responsibility that is heavy to bear, often referring to stresses or obligations that may impact an individual or organization negatively.

Predictive Validation

The process of using a test among job applicants and then correlating test scores to job performance scores obtained at a later time to determine the test's predictive accuracy.

Concurrent Validation

A method of validating a test by comparing its results with relevant criteria measured at the same time, used to assess the accuracy of a test or measurement tool.