Laboratory Methods of Testing for Advertisement Effectiveness Generally Offer High

question 3

Multiple Choice

Laboratory methods of testing for advertisement effectiveness generally offer high _____ but low _____.

• A)control;generalizability
• B)external validity;internal validity
• C)control;costs
• D)generalizability;costs
• E)costs;value

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Definitions:

Speculation

Inference or consideration of a subject without firm evidence.

Scientific Attitude

The practice of being curious, skeptical, and open-minded while seeking empirical evidence and explanations about the natural world.

Curiosity

A strong desire to know or learn something, driving exploration and investigation.

Independent Variable

In experimental research, the variable that is manipulated by the researcher to examine its effect on the dependent variable.