Inquiry Tests

question 71

Multiple Choice

Inquiry tests:

• A)are used in both consumer and business-to-business market testing
• B)are posttests
• C)include the reader response cards often found in trade journals
• D)may not truly measure the attention-getting or information-providing aspects of an ad
• E)are accurately described by all of the above

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Definitions:

Total Surplus

Total surplus is the sum of consumer surplus and producer surplus in a market, representing the total benefits to both buyers and sellers from trade.

Producer Surplus

The difference between the amount that producers are willing to sell a good for and the actual amount received by them.

Producer Surplus

The difference between the amount producers are willing to accept for a good or service and the actual amount they receive.

Peanut Butter

A food paste or spread made from ground dry-roasted peanuts.