One of the Flaws Associated with the Consumer Jury Method

question 33

Multiple Choice

One of the flaws associated with the consumer jury method of pretesting an ad is:

• A)high costs.
• B)the potential for ad erosion.
• C)the potential for the halo effect.
• D)the groupthink phenomenon.
• E)lack of control by researchers.

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Definitions:

Variable Budget

A budget that adjusts to changes in the level of activity, providing a more realistic financial forecast than a static budget.