The Portfolio Test for Ads Assumes

question 60

Multiple Choice

The portfolio test for ads assumes:

• A)the ad that yields the highest recall is the most effective
• B)reliability and validity are the most important part of the testing process
• C)the consumer will closely scrutinize all ads that he or she sees
• D)field and laboratory tests produce the same results
• E)there is no contextual different between an animatic rough and a photomatic rough

---

Definitions:

Compounded Annually

Interest on a loan or mortgage calculated on an annual basis, where interest from previous periods also earns interest in subsequent periods.

Financial Emergency

A situation where an individual or organization experiences a sudden and severe lack of funds, necessitating immediate action.

Annual Rate Of Growth

The percentage increase in the size or value of something over a one-year period.

Rate Of Growth

The speed at which a variable, such as an economy, company's sales, or an investment, increases over a certain period of time.