Good Tests of Advertising Effectiveness Must Address the Nine Principles

question 61

Multiple Choice

Good tests of advertising effectiveness must address the nine principles established by PACT.One of the easiest ways to do this is to follow a decision sequence model.Which of the following is NOT one of the steps in this sequence?

• A)establish communication objectives
• B)use a consumer response model
• C)decide whether to use pretests or posttests
• D)use multiple measures
• E)understand and implement proper research

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Definitions:

Quality Of Work Life

A concept that refers to the overall satisfaction, well-being, and favorability of an individual's working environment and conditions.

Teams That Recommend Things

Groups or committees within organizations that suggest particular courses of action or solutions.

Functional Groups

Teams or departments in an organization each specialized in a specific area of function, such as marketing, finance, or human resources.

Marketing Departments

Specialized divisions within a company focused on developing strategies to promote, sell, and distribute a company's products or services.