BMW Has Developed Two New Print Ads Designed to Appeal

question 66

Multiple Choice

BMW has developed two new print ads designed to appeal to women.One ad uses local scenes from around its South Carolina plant and emphasizes the "made in America" aspect.The other ad uses a spokesperson and emphasizes the safety of the car.Which type of ad effectiveness measure should BMW use to test which ad is most effective?

• A)split-run testing
• B)day-after recall
• C)consumer juries
• D)physiological measures
• E)portfolio tests

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Definitions:

Ethnic Differences

Variations in genetics, culture, tradition, language, and social structure among ethnic groups.

Social Classes

Categories of individuals in a society grouped based on their economic status, occupation, and associated social practices, which can affect their life opportunities and experiences.

Intelligence

Intelligence is the capacity for logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, and problem-solving.

Ethnic Differences

Variations in practices, cultures, norms, and values among different ethnic groups within a larger community or society.