Which Element Within the Marketing Mix Would You Expect to Be

question 34

Multiple Choice

Which element within the marketing mix would you expect to be most used by a Web site called www.winfreestuff.com?

• A) direct marketing
• B) personal selling
• C) television advertising
• D) public relations
• E) sales promotions

Recognize the difference between order instruments and bearer instruments.

Understand the implications of losing a negotiable instrument.

Discuss the legal outcomes related to disputes over negotiable instruments.

Describe the significance of endorsements on the status of negotiable instruments.

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Definitions:

Environmental Scanning

The process of systematically collecting information about external influences and trends to identify opportunities and threats for strategic planning.

Environmental Intelligence

The gathering and analysis of data regarding the environment, used to guide business or policy decisions in a sustainable direction.

Competitive Scanning

The process of monitoring and analyzing the competitive environment to identify opportunities and threats.

Internal Competency Analysis

An evaluation process within an organization to identify and assess the strengths and weaknesses of its workforce’s skills and capabilities.