Which of the Following Statements About Recall Method for Testing

question 74

Multiple Choice

Which of the following statements about recall method for testing print ads is true?

• A)The size of the ad is directly related to the likelihood of its recall.
• B)The creativity of the ad has no impact on its recall.
• C)Recall tests are useful when measuring an ad's impact on memory.
• D)DAR tests are a popular form of post testing used for print ads.
• E)The process of using recall as a pretesting method differs completely from the process of using recall as a post testing method.

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Definitions:

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