The Ability to Specifically Tailor the Message May Prove to Be

question 3

Multiple Choice

The ability to specifically tailor the message may prove to be either an advantage or a disadvantage.Under which of the following situations might this advantage become a disadvantage?

• A)when costs per contact are high
• B)when salespeople alter the message just to get a sale
• C)when the price is not negotiable
• D)when the product is complex
• E)when distribution channels are short and direct to the end user

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Definitions:

Marginal Revenue

The additional income received from selling one more unit of a product or service.

Marginal Cost

The cost added by producing one additional unit of a product or service, a concept used in economics and financial management to analyze and make decisions.

Maximize Profits

The process by which a business seeks to achieve the highest possible return from its operations, often through optimizing costs, pricing, and production strategies.

Marginal Revenue

The additional revenue that an entity receives from selling one more unit of a good or service.