Which of the Following Statements About Personal Selling Is True

question 32

Multiple Choice

Which of the following statements about personal selling is true?

• A)Personal selling would play a dominant role in a company that sells machinery to the oil drilling industry.
• B)The role of personal selling would be minimal in a company that sells disposable razors.
• C)In many companies the sales manager controls personal selling.
• D)In an integrated marketing communications program,personal selling is a partner with other promotional mix elements.
• E)All of the above statements about personal selling are true.

Analyze the advantages and disadvantages of using digital channels for business communication.

Evaluate the role of nonverbal signals in altering the style and tone of a message.

Understand the use of lean media for straightforward messages and the role of richer media for complex communications.

Grasp the benefits of combining visuals with text to enhance message clarity and engagement.

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Definitions:

Online Presentations

Presentations conducted over the internet, utilizing various digital tools and platforms to share information.

Excessive Text

The use of more words than necessary in written material, which can lead to decreased readability and reader engagement.

Situation

A set of circumstances or a scenario in which one finds oneself; a state of affairs.

Persuade

The act of convincing someone to do or believe something through reasoning or argumentation.