_____ Is an Organization's Effort to Develop a Long-Term,cost-Effective Link

question 40

Multiple Choice

_____ is an organization's effort to develop a long-term,cost-effective link with individual customers for mutual benefits.

• A)Relationship marketing
• B)Benefitizing
• C)A transactional relationship
• D)A transformational exchange
• E)A joint venture

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Definitions:

Expected Value

A calculation used in statistics and probability to determine the average outcome when the future includes scenarios that may or may not happen.

Values

Fundamental beliefs or guiding principles that influence the behaviors and decision-making processes of individuals or organizations.

Cost to Play

The initial investment or expense required to participate in an activity, venture, or market.

Long Line

A situation where the demand for a product or service exceeds the available supply, often resulting in wait times.