Which of the Following Statements About the Integration of Personal

question 11

Multiple Choice

Which of the following statements about the integration of personal selling and the Internet is true?

• A)The Internet can generate sales leads.
• B)Most managers believe the Internet will not replace the sales force.
• C)The Internet can provide product information.
• D)The Internet allows salespeople to sell--not just take orders.
• E)All of the following statements about the integration of personal selling and the Internet are true.

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Definitions:

Human Relations Movement

A management approach emphasizing the importance of understanding human behavior, interpersonal relationships, and employee needs in the workplace.

Hawthorne Studies

Research conducted in the 1920s and 1930s at the Hawthorne plant of Western Electric, near Chicago, that illustrated how psychological and social processes affect productivity and work adjustment.

Hawthorne Studies

A series of experiments on worker productivity conducted at the Hawthorne Works plant in the 1920s and 1930s, which found that employees' performance could be influenced by attention and social factors.

Productivity

The efficiency of production of goods or services expressed by some measure, commonly the ratio of output to input.