Which Effectiveness Measure Is Most Commonly Employed in Direct Marketing

question 1

Multiple Choice

Which effectiveness measure is most commonly employed in direct marketing?

• A)cost per order (CPO)
• B)cost per thousand (CPM)
• C)cost per man-hour (CPMH)
• D)cost per new prospect (CPNP)
• E)sales per database name (SDN)

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Definitions:

Catatonic Posturing

A symptom of certain psychiatric conditions where an individual maintains unusual and rigid body positions for extended periods.

Psychomotor Symptoms

Physical manifestations associated with mental disorders, including changes in movement speed, coordination, or agility.

Catatonic Stupor

A state of psycho-motor immobility and behavioral abnormality, characterized by a lack of response to environment and often associated with schizophrenia.

Catatonic Excitement

A form of catatonia in which a person moves excitedly, sometimes with wild waving of the arms and legs.