Public Relations Campaigns Must Be Evaluated in Order To

question 20

Multiple Choice

Public relations campaigns must be evaluated in order to:

• A)determine their contribution toward achieving communications objectives
• B)tell management what has been achieved through PR activities
• C)provide management quantitative ways to judge PR activities
• D)provide management ways to judge the quality of PR activities
• E)do all of the above

---

Definitions:

Production Function

An equation that describes the relationship between inputs (like labor and capital) and the maximum output that can be produced with those inputs.

Returns to Scale

Describes how a firm's output changes as inputs are increased proportionately.

Decreasing

A process or trend of becoming smaller or less in amount, size, degree, or value.

Lagrange Multipliers

A method used in optimization to find the maximum or minimum of a function subject to constraints.