Marketers Who Are Being Held Accountable for Strategy Implementation Often

question 77

Multiple Choice

Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision-making.For this reason,many marketers rely on:

• A)personal selling instead of mass-media advertising.
• B)a strategy that eliminates any advertising carryover effect.
• C)sales promotions such as coupons and price discounts.
• D)event sponsorships.
• E)out-of-home advertising media.

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Definitions:

Henry Highland Garnet

An African American abolitionist, minister, and orator known for advocating the violent overthrow of slavery.

Slaves Revolts

Uprisings by enslaved people against their captors and the oppressive systems of slavery, often aiming for freedom and significant changes.

Free Speech

The right to express any opinions without censorship or restraint.

Abolitionists

Individuals who advocated for the immediate emancipation of slaves and the end of racial discrimination and segregation in the 19th-century United States.