A System Developed by Lotus HAL for Measuring a Public

question 2

Multiple Choice

A system developed by Lotus HAL for measuring a public relations program's effectiveness uses all of the following criterion EXCEPT:

• A)percentage of negative articles over time
• B)ratio of marketing to public relations activities
• C)percentage of positive articles over time
• D)total number of impressions over time
• E)ratio of positives to negatives

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Definitions:

Type B Personality

A personality type characterized by a laid-back, relaxed, and less competitive approach to life, as opposed to Type A personality.

Heart Disease

Various disorders impacting the heart, such as coronary artery disease, arrhythmias, and birth defects related to the heart's structure and functionality.

High Blood Pressure

A condition in which the force of the blood against the artery walls is too high, potentially leading to heart disease, stroke, and other health problems.

Life Expectancy

The average period that an individual is expected to live, based on statistical averages of age, gender, and other factors.