Examlex
Which of the following would NOT be a criterion used to measure the effectiveness of a public relations campaign?
Crisis Plan
A predefined strategy or set of guidelines devised to help an organization respond effectively to an emergency or sudden adverse event.
Effectiveness
The degree to which objectives are achieved and the extent to which targeted problems are solved.
PR Disaster
A situation caused by negative public relations events that significantly harm an organization's or individual's reputation and public image.
Transparent
Characterized by openness, communication, and accountability, allowing others clear insight into the processes or information.
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