For Advertisers the Internet Has Been Called the Wild Wild

question 14

Multiple Choice

For advertisers the Internet has been called the Wild Wild West because:

• A)most of the Internet companies are located in the western part of the United States
• B)there are little or no rules
• C)so many head-to-head battles have occurred in the Internet industry
• D)strategic marketing can be practiced with a winner-take-all showdown
• E)the themes of western movies are easily transferred to Internet advertising Ethical Perspective 15-1

---

Definitions:

Demand Matches Capacity

A situation in which the demand for a product or service equals the supplier's capacity to produce or provide it, leading to optimal operational efficiency and customer satisfaction.

Service Organizations

Businesses that provide intangible products or services to customers instead of selling physical goods.

Availability

The state of being easily obtainable or accessible, often used in reference to goods, services, or information.

Marginal Costs

The cost of producing one additional unit of a product or service, often used in economic and financial analysis to determine optimal production levels.