Why Is Publicity Considered by Many Marketers to Be the Strongest

question 72

Multiple Choice

Why is publicity considered by many marketers to be the strongest form of marketing communications?

• A)its effectiveness at completing the communications process
• B)its ability to make or destroy a brand.
• C)the fact that consumers perceive the communication as biased
• D)the ease with which it is coordinated with other communications activities
• E)the positive image it always attaches to products and organizations

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Definitions:

Regression Analysis

A statistical method used to examine the relationship between one dependent variable and one or more independent variables.

Trend Analysis

A forecasting method that extrapolates from historical trends.

Delphi Technique

A method of gathering expert opinions on a subject matter through a series of questionnaires with controlled feedback.

Questionnaires

A set of systematically designed questions aimed at gathering information from respondents for research or assessment purposes.