The Examples of Negative Publicity in the Opening Vignette Suggest

question 71

Multiple Choice

The examples of negative publicity in the opening vignette suggest:

• A)top management needs to look for more creative ways to communicate with the target market(s)
• B)companies should never cut their public relations budget
• C)negative publicity can come from a variety of sources
• D)good things happen to good people
• E)none of the above

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Definitions:

Emails

Electronic messages sent over a computer network which allow for easy and quick communication.

Documentation

The act of creating documents or records that capture and detail information, processes, or evidence.

Ethnocentrism

The tendency to consider one’s culture superior to others.

Workplace Distractions

Factors or activities that divert an individual’s attention away from their work-related tasks.