The Illustration in the Ad for Accenture Showed an Elephant

question 75

Multiple Choice

The illustration in the ad for Accenture showed an elephant walking a narrow log suspended between two cliffs.The headline read,"Who says you can't be big and nimble?" Since the ad made no reference to the specific products offered by Accenture,it is an example of:

• A)corporate advertising
• B)advocacy advertising
• C)advertorials
• D)lobbying
• E)continuity advertising

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Definitions:

Federal Trade Commission

The independent agency of the United States government responsible for enforcing civil antitrust law and promoting consumer protection.

Ethical Issue

A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Early Majority

A segment of consumers in the technology adoption lifecycle that adopts new products after a cautious review, following the innovators and early adopters.

Product Design

The process of envisioning and planning the creation of objects, systems, or services that solve specific problems or meet particular needs.