Advertisers Who Want to Achieve Geographic Selectivity in Their Magazine

question 62

Multiple Choice

Advertisers who want to achieve geographic selectivity in their magazine media schedule can do so by advertising in:

• A)magazines like Chicago and Nashville.
• B)special-interest farm publications.
• C)trade publications.
• D)international editions of magazines only.
• E)general-interest farm magazines.

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Definitions:

Average Cost

The total cost of production divided by the number of goods produced, calculating how much it costs on average to produce each product.

Constant-Cost Industry

An industry where the input prices do not change as the industry's output changes.

DVD Players

Electronic devices designed for the playback of DVDs, allowing the viewing of movies and other digital content stored on DVD format.

Economic Profits

The variance between total income and the aggregate of explicit and implicit costs for a business.