Mobil Oil Ran an Ad in Which It Addressed the Potential

question 57

Multiple Choice

Mobil Oil ran an ad in which it addressed the potential problem of global warming.The ad encouraged others to take time to truly understand the problem and to not act hastily.This ad is an example of:

• A)advocacy advertising.
• B)publicity.
• C)a sponsorship.
• D)public relations advertising.
• E)image advertising.

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Definitions:

Sales Volume

The total number of units sold within a specified time frame, an indicator of a company's performance and market demand for its product or service.

Incremental Cash Flow

The additional cash flow a business expects to generate from a particular investment or decision.

Annual Salary

The amount of money a person earns from their job in a year.