The Use of Nike Shoes in the Movie Forest Gump

question 87

Multiple Choice

The use of Nike shoes in the movie Forest Gump and the appearance of the Marriott Hotel logo in the movie True Lies are both examples of:

• A)product placement.
• B)specialty advertising.
• C)promotional products marketing.
• D)free-form marketing.
• E)transactional advertising.

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Definitions:

Profitable

Referring to activities, investments, or entities that generate more revenue than the costs involved, leading to financial gain.

Labor Intensive

A process or industry requiring a large amount of human labor to produce goods or services, as opposed to being heavily automated or relying on machinery.

Capital Intensive

A business process or industry that requires large amounts of money to produce goods or services.

Service Intensive

Describes businesses or industries that are heavily reliant on human labor and personal interaction to deliver their services.