Which of the Following Statements Does NOT Describe an Aspect

question 99

Multiple Choice

Which of the following statements does NOT describe an aspect or characteristic of sales promotion?

• A)A sales promotion provides an extra incentive to buy.
• B)A sales promotion is an acceleration tool designed to speed up the selling process.
• C)Sales promotion can be targeted to different parties in the marketing channel.
• D)Sales promotions now account for more of marketer's promotional budget than media advertising.
• E)Most of the sales promotional dollars are spent on consumer-oriented promotions.

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Definitions:

Herfindahl Index

A measure of market concentration and competition among firms within an industry, calculated by summing the squares of individual firms' market shares.

Four-Firm Concentration Ratio

A measure of market structure that indicates the combined market share of the four largest firms in an industry, used to assess the level of competition.

Market Power

The ability of a firm or group of firms to manipulate prices or output in a market.

Excess Capacity

The situation where a firm or an economy is producing less than its potential output, often indicating inefficiencies or a lack of demand.