Which of the Following Statements About the Proliferation of New

question 117

Multiple Choice

Which of the following statements about the proliferation of new products in the consumer marketplace is true?

• A)Consumer product companies launch approximately 20,000 new products each year.
• B)Only when dealing with pricing strategy will marketing managers have to be concerned about slotting allowances.
• C)Supermarkets today carry more SKUs of specific products,and fewer different brands of products than they once did.
• D)Manufacturers are the leading users of promotions,and their choices of sales promotions are not influenced in any way by retailers.
• E)All of the above statements about the proliferation of new products in the consumer marketplace are true.

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Definitions:

Good A

A placeholder term typically used in economic models to represent a generic item or service in the market.

Income Falls

A situation where an individual's or group's earnings decrease over a period of time.

Normal Good

A good for which an increase in income raises the quantity demanded.

Inferior Good

A type of good for which demand decreases as the income of consumers increase, unlike normal goods for which demand increases with an increase in income.